Evaluation Question 3

Question 3 – What kind of media institution might distribute your media product and why?

Our film would be distributed straight to cinemas as we would want to hit a bigger mass audience to earn back our high production budget. An example of a film that has been distributed in this way is Spectre, by Sony. They done this to over 2000 screens worldwide which allowed them to gain back the money they spent.

We want a big distribution company to distribute our film as they have more experience and more money to distribute it. This would mean that they could distribute it to more places and even internationally if the film is a success in Great Britain. This would mean that our profit would increase meaning we will have more money for anything else that we could produce in the future.

Our film would be sold predominantly through cinemas such as Odeon or Cineworld but will also be available at cinemas such as The Everyman which has a lot better screen quality and a whole better experience entirely. As The Everyman was quite a new concept when Spectre was released it would have been very successful when released here, and hopefully our film would have the same impact as most people still haven’t experienced this cinema.

We chose to distribute the film in this way for several reasons. Our main reason was to hit a wider audience and regain the money we put into it, but we also wanted the viewers to get a better experience whilst watching the film as they will get the by going to The Everyman for example.

Secondly, it will make the film available and easily accessible for our main target audience (young to middle age) because there is usually a cinema based in the town close to their homes.

Releasing our film this way would ensure us that we would get our money back as many people go and watch the film in the cinema and then later on buy it on DVD so we are in theory making a double profit which essential to us. We could also release a Blu-ray edition of the film to push our profit even further as this is the best quality to watch at home.