Our target audience will mainly be 16-25 year olds, both males and females. We decided this was a good audience look, as our genre is a thriller and this is enjoyed by both genders. This mood board shows the types of people we wanted to view our film. We will use the uses and gratifications theory, meaning the audience actively seek out specific media to satisfy specific needs. This is because we haven't got a theme or message that makes the audience want to believe it is a positive idea.
By doing this mood board it allows us to gain a full understanding of the idea of what our target audience will look like. This then means we have a clear understanding of what conventions we should include to make sure we attract these types of people.
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